In lieu of the recent activity among the Big 3 automakers to fly private jets to washington to beg for money, it has got me thinking of all of the hubbub over the past years about environmentally friendly automobiles and why we should be buying them and making them. I was going to make a post about the word hubbub actually being in the dictionary (which is strikingly fascinating), well at least the online dictionary, but i couldn't make a connection that would relate to the environment, so i just used the word in this post and now i will go back to my point.

I think we can clearly say we are in a green auto industry mindset, yes yes, not every car on the road, or even the majority of them, are green friendly, but it is on everyone's mind. The most common thing i am hearing about a big part of these american auto companies failing is that they are "making the wrong cars". Which ends up being followed up with explaining what the right cars are and aren't. The general consensus is that the right cars are fuel efficient gas driven cars, fuel efficient hybrid cars, or alternate energy cars. The wrong cars are this. And if you require a more detailed explanation, then it would be vehicles that use a ton of gas, are way too big, or (as not shown in the picture) are gas guzzling sports cars. Now i know we still need trucks for industry, and most people agree that making trucks, semi's, and large equipment "green" and accessible matters too, but we are making progress.

So anyway, where i am going with this is that finally the industry has changed in everyones minds. And that change is what will fuel the industry moving forward. Now the rants and raves on some random blog or even a website that sells wicked awesome canvas bags may have help educate people, but, the real voice that ended up being heard was by which cars people bought. And at the end of the day I think that it helps open everyone's eyes to what makes industry go green, and it is based on what sells. So when we shop green we send a message, and when we don't buy planet killing crap, it sends the same message. Which is a message that i think is making a difference and will continue to make a difference for the not so distant, and the distant future.