I wanted to express a few thoughts as Earth week comes to a close. As of late, there has been an enormous influx of green themed television programs and advertising. Green design in makeover shows, actors speaking out on behalf of eco-charities, Walmart peddling a vacuum made from 50% recycled plastic. An idealist might say that those who control what appears on the boob tube have grown a conscious and decided to make a difference. A realist knows that there is a lot of profit to be had in the green movement. Some people have expressed anger and resentment because of this perceived corporate take over.

I personally do not see it that way. In my eyes, the key to successfully averting our shared impending ecological disaster is to make the most ecologically friendly method of doing a task also the most economically feasible way. Appealing solely to an individuals sense of right and wrong to the right thing for humanity's future has never worked on a large scale and unfortunately probably never will. If electric cars overcome their limited range and, mile for mile, become cheaper that gas powered vehicles then people will be switching over in droves. Merging the interests of capitalism and ecological sustainability can solve our environmental woes.