A small mention on Wired's online Blog: Underwire in an article highlighting the absurdity of paying $400 for limited edition Anya Hindmarch bag. It's original retail: $10. We're listed as the "hipster ironic" alternative. Perhaps we should take a cue from Miss Hindmarch; limit our availability and jack up the price. Hmm....

This is the first post of hopefully many more to come. Our purpose for starting the site is three fold. First and foremost, to provide an environmentally friendly product that will continue to help to lessen our impact on the planet as the product is used. Secondly to raise awareness of environmental issues and highly helpful resources on the web via our blog. And thirdly, to prove that Capitalism and Environmentalism are not fundamentally at odds with each other by creating a business plan that generates both a profit and funds for charities.